Australians generally are appalled by animal cruelty and are often unaware that their supermarket purchases support the cruel pork industry.

The pig industry has been clever at keeping it’s secrets, knowing that many Australians would refuse to buy pork products if they were informed of the cruelty in factory farms and during the slaughter process.

Pigs are as intelligent as dogs, they are social animals and form strong relationships in small family groups.

Despite this consecutive governments have provided legal exceptions for farmers, to prevent them being prosecuted for animal cruelty, so they can maximise their profits.